Method
You Have a Corporate Strategy No One Understands Or Acts Upon.
Ready to Fix That?
Strategies are only effective if they are
understandable, differentiated, and adaptable.
Too many strategies are simply the repackaging of old tactical plans or have elements that are so abstract that no one in the organization can articulate them or act on them.
The best strategies enable everyone in your organization to contribute to its execution.
The best strategies can adapt to a changing environment while remaining consistent.
The best strategies are crystal clear to each and every employee.
But when our tried-and-true methods don't work, we don't blame the method, we blame internal change resistance, and we're back to square one.
The problem is we overlook what underlies successful adoption:
1. Capabilities Construct - How the organization's direction and differentiation is defined, operationalized, and integrated across the business
2. Customer Acumen - How the organization interprets and addresses audience needs, perceptions, and behaviors
3. Cultural Aptitude - How the organizational culture perceives and adopts new ideas and concepts
This is the framework for the Steering Guide Canvas, born from 15 years of research with over 100 companies.
Each drove the ability of the other to operate effectively. Without all three working in harmony, any strategic change effort always falls short of expectations.
We use this method to evaluate your capabilities, customer, and culture gaps and traps, pinpoint precise change levers, and translate strategic concepts into universal principles and behaviors.
Examination
If Change Just Means More Meetings, We've Got a Problem.
We don't rinse and repeat with our clients. We tailor, personalize, and customize every engagement to eliminate duplicative efforts, minimize resource consumption, and get you to action quicker.
Here are the areas where we dig into your organization to design and operationalize a strategy as efficiently as possible:
Capabilities Construct
-Differentiators
-Orientation
-Positioning
Customer Acumen
-Needs/Pain Points
-Behaviors
-Perceptions
Cultural Aptitude
-Baggage
-Behaviors
-Communication
If it's time to break the ineffective strategic change cycle, we're happy to chat further on the canvas,train your team to use it, or lead a guided engagement.
