There's an old saying, you get more flies with honey. Yet many organizations still have a hard time with building healthy company cultures and building trust. This includes trust between the company and their customers, as well as between leaders and employees.In the age of transparency, where information is available in virtually a mouse-click, building trust is essential for long-term growth and success. It's not simply things like getting positive customer reviews, or employee feedback, but the need to create sustainable trust.
Many companies are aware that giving back to their community is a good thing. Even more find things they can do which seem logical and easy, such as sponsoring a local event, or contributing to a major non-profit organization. But "doing good" isn't simply something that you check-the-box for, especially if you want to see real brand elevation and financial returns from your investment. You need a real strategy.
In the restaurant industry, training is a given. There's no question that a new hire won't get a minimum number of training hours, from processes and procedures, to food handling and customer service. On the other hand, many small to mid-sized manufactures resist investing in employee training, citing concerns that if the employee leaves, that investment was lost. However, this is a straw-man argument. Let's address theses preconceived notions.
The first book to holistically examine the challenges of the skeptical, change-resistant mid-market manufacturer. In the most recent data, manufacturers contributed $2.17 trillion to the U.S. economy. For every $1.00 spent in manufacturing, another $1.40 is added to the economy. That is why the continual modernization and progression of the manufacturing industry is essential.
What is your customer mission? It's a question which this book examines in depth, looking at how today's companies can shift from an internal focus to a customer focus by transforming their core organizational behaviors, mission, and values. Blending psychology, real-world examples, and actionable guides, The Customer Mission dives into how organizations need to change perspectives to effectively compete in today's marketplace.
This segment of the program will introduce the process of designing and developing new product offerings centered on undiscovered customer needs and designing solutions with value-added differentiators. We will discuss and work through a strategic process, defining what jobs customers want to accomplish through in-depth mapping of each stage of the job process, and outlining structured approaches to messaging, positioning and creating and effective launch.