Who we

The short story.

So by now, you should know we help companies better understand and engage customers. We get to the right answers faster, without complexity. We specialize in what some might say is the "soft stuff" - people and processes in the areas of:

  • Sales & Marketing Operations
  • Branding, Messaging & Communications
  • Customer & Company Culture

The long story.

Pragmadik is a customer consulting firm. We began as a collaborative of industry veterans, who were tired of seeing and dealing with the same recurring problems in our companies. And to boot, our problems were very similar, no matter the industry or company size. So, we created a full-service shop, dedicated to helping companies understand and engage their customers more effectively, by using data to implement practical and effective solutions. We serve clients ranging from Fortune 1000 companies to local, privately-owned businesses.

Our team has been in the trenches, with over 80 years of combined expertise working in businesses, not simply advising them. And we have cut our teeth on building businesses as individual entrepreneurs. We are first and foremost listeners, not talkers. We take the time to understand the need behind the need.  Addressing the root-causes to customer challenges, instead of applying a band-aid marketing campaign or silver-bullet sales promotion. 

We hate the word 'consultant'.

It insinuates you'll spend a lot of money to receive a generic plan that you'll end up never implementing. We think that's a waste of time and effort. That's why we created a new type of consultancy. One that takes you from strategy through implementation. One that focuses on only the things that need fixing. One that doesn't waste your time trying to create change for the sake of change. And one that knows every business investment should be one towards organizational growth.

We believe there are too many "solutions" in the market that are looking for problems. We want to turn that around, identifying and addressing the root cause to your customer challenges, rather than applying a band-aid.

9 Part Philosophy

1. We don't assume the problem.

Too many companies try to sell you services and products you don't need. They shape their pitch to make their solution fix your problem, without taking the time to find out what's causing it. A recipe for poor results.

2. Or assume the solution.

Just because a company sells a product or service, doesn't mean it's the right solution. Yet because it's what they sell, they believe you need it. We believe the best solution is the one that isn't a forced fit.

3. Forget rehashing old info.

Why do consultants take hundreds of hours to interview your team and rifle through documents just to regurgitate them into a prettier format? We don't get it either.

4. Or over-complicating things.

Why use all the consultant-speak to make a process or strategy sound bigger than it is? We believe it's more important for everyone to understand the goal and how to get there, rather than sounding like a textbook.

5. Identify what works & why.

It's not just knowing the solution, but why it works so it can be scaled and replicated. Too many "experts" want to keep this knowledge under wraps. We want to help you become better, smarter and more effective long term.

6. Create lasting solutions.

We don't believe in band-aids. Solutions don't have to be huge undertakings if you have the right approach with an eye on the bigger goal. Our focus is sustainment in digestible bites.

7. Listening, educating & elevating.

Many companies like to hear themselves talk, but we'd prefer to listen. Like a counselor, we get to the heart of the matter, and focus on providing valuable and actionable information and feedback.

8. Delivering on-time, on-budget.

This should be a given for any business partner, but regrettably, it's not. Our job is to help drive projects, keep you on track, and keep our commitments to you. It's the foundation of a solid relationship.

9. No nickel & dime.

How can you effectively measure your return on investment when your total cost is an ever growing number? Our pricing approach is cut-and-dried, without the bait-and-switch of other firms.

Get from problem to profit faster.